Kitty Crunchies is a brand of healthy cat treats that I conceptualized and designed with the intent of making a fresh new look that is not typically see on healthy cat treats. I chose to enhance my brand by making it feel fun for the buyer. I included contrasting yet saturated color palettes to match the flavor of the specific treat, and layers of illustrations of various cats, paws, and ingredients. My intention behind these boxes were to to show that the company cares about cats just as much as the buyer does. I also made this box with a retractable spout for a quick, easy, and hands-free way to dispense the kitty treats one at a time.
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