BOX’D is a monthly publication that revolves completely around sneakers. Each edition would focus solely on one type of shoe and it would come in a package that resembles that specific shoe model. The first edition of BOX’D highlights the Air Jordan 1. This edition is complete with over 50 pages about the infamous shoe. It prefaces with Michael Jordan’s legendary rise to sneaker fame, gives insight about the creation of the shoe, and focuses on the original 10 color-ways that were released in the 1980s. This was an exciting and colorful project that involved lots of experimentation.
I also created the packaging for the product, which is an illustrated box of the “Bred Toe” Jordan 1.
When this shoe is unlaced, the publication reveals itself.
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